Tool Comparison

Why Sheets to Social Beats Zapier for Instagram Publishing in 2025

Comprehensive comparison of Sheets to Social vs Zapier for Instagram automation. Discover why 10,000+ creators choose our Google Sheets solution over expensive automation tools.

12 min readUpdated January 15, 2025

Quick Comparison Overview

FeatureSheets to SocialZapier
Free Plan Posts20 posts/month~20 posts/month
Pro Plan Cost$20/month$19.99/month
Pro Plan Posts2,000 posts/month~150 posts/month
Setup Time5 minutes30+ minutes
Instagram-Specific Features

The Instagram Automation Dilemma

You've probably heard of Zapier - the popular automation platform that promises to connect your apps. But when it comes to Instagram publishing from Google Sheets, Zapier falls short in critical ways. Here's why 10,000+ creators have switched to Sheets to Social for their Instagram automation needs.

💰 Value Comparison: More Posts for Your Money

Sheets to Social Pricing

Free Plan: $0/month

20 Instagram posts per month

Pro Plan: $20/month

2,000 Instagram posts per month

✅ Unlimited Instagram accounts included

Zapier Pricing Reality

Free: $0/month

100 tasks (~20 Instagram posts)

Starter: $19.99/month

750 tasks (~150 Instagram posts)

Professional: $49/month

2,000 tasks (~400 Instagram posts)

⚠️ Each Instagram post uses 4-5 tasks

Real Cost Example: 2,000 Instagram Posts per Month

Sheets to Social:

  • Pro Plan: $20/month
  • 2,000 posts included
  • All Instagram features
  • Unlimited accounts

Zapier Cost:

  • 2,000 posts = 10,000 tasks needed
  • Company plan required: $399/month
  • Limited Instagram features
  • Complex setup required

Zapier costs 1,995% more for the same volume!

Ready to Get More Posts for Less Money?

Join 10,000+ creators who've switched from expensive, complex automation tools to our simple, Instagram-focused solution.

No credit card required • Upgrade to 2,000 posts for just $20/month