Instagram Content Calendar Template (Google Sheets)
Download our proven Instagram content calendar template that integrates seamlessly with Sheets to Social. Plan months of content in advance and automate your posting schedule.
What's Included in This Template
30-Day Calendar View
Visual month overview with posting schedule and content themes
Content Planning Sheets
Detailed content planning with captions, hashtags, and media
Performance Tracking
Built-in analytics tracking for engagement and growth metrics
✨ Template Features
- Monthly Calendar View
Visual overview of your posting schedule with color-coded content types
- Content Planning Sheets
Detailed sheets for posts, stories, and reels with automated scheduling
- Hashtag Research Tool
Organized hashtag collections with performance tracking
- Analytics Dashboard
Track engagement, reach, and growth metrics over time
- Content Theme Planner
Plan content themes and campaigns across multiple months
🎯 Perfect For
Content Creators
Plan and schedule weeks of content in advance while maintaining consistency
Small Businesses
Organize marketing campaigns and product launches with strategic content planning
Marketing Teams
Collaborate on content strategy with built-in approval workflows and team assignments
Agencies
Manage multiple client accounts with organized content planning and reporting
📋 How to Use This Template
Download & Make a Copy
Click the download button above to access the template. Make a copy to your own Google Drive so you can customize it freely.
💡 Tip: Rename your copy to include your brand name or current month for easy organization.
Customize Your Brand Settings
Fill in the "Brand Settings" tab with your information, including your brand colors, voice, and posting goals.
- Brand name and handle
- Target audience details
- Content pillars and themes
- Optimal posting times
- Hashtag collections
Plan Your Content Themes
Use the "Content Themes" tab to plan your monthly content strategy and map out campaigns.
Content Pillars Examples:
- • Educational content (30%)
- • Behind-the-scenes (25%)
- • Product features (25%)
- • User-generated content (20%)
Posting Schedule:
- • Monday: Motivation Monday
- • Wednesday: Product Wednesday
- • Friday: Feature Friday
- • Sunday: Behind-the-scenes
Start Content Planning
Fill in the main content planning sheets with your posts, stories, and reels. Each row represents one piece of content.
Required Fields for Each Post:
- • Content caption with hashtags
- • Media URL (Google Drive link)
- • Scheduled date and time
- • Post type (post/story/reel)
- • Content theme/pillar
Connect to Sheets to Social
Install the Sheets to Social add-on to automatically publish your planned content directly from the template.
📊 Template Sheets Breakdown
Monthly Calendar
Visual calendar view showing all your scheduled content with color-coding by content type.
- • At-a-glance monthly overview
- • Color-coded content types
- • Publishing time indicators
- • Campaign and theme tracking
Content Planning
Main content planning sheet compatible with Sheets to Social automation.
- • Ready for automated posting
- • Caption and hashtag planning
- • Media management links
- • Publishing status tracking
Hashtag Research
Organized hashtag collections with performance tracking and research tools.
- • Hashtag performance tracking
- • Categorized hashtag sets
- • Competition analysis tools
- • Trending hashtag monitor
Analytics Dashboard
Track your Instagram performance with automated analytics and growth metrics.
- • Engagement rate tracking
- • Follower growth charts
- • Content performance analysis
- • Monthly reporting summaries
🎉 Get Your Free Template Now!
Join thousands of content creators who are already using this template to streamline their Instagram strategy. Download now and start planning your next month of content!