Calculate engagement rates, cost per engagement, and ROI for your social media campaigns. Compare performance against industry benchmarks and optimize your strategy.
Calculated as (Likes + Comments + Shares) / Followers × 100. This measures how actively your audience interacts with your content.
Total campaign cost divided by total engagements. Lower costs indicate more efficient campaigns.
Measures the profitability of your campaigns. Positive ROI means your campaign generated more value than it cost.
Reach is unique users who saw your content. Impressions are total views (including multiple views by same user).
Use these insights to optimize your content strategy. Schedule high-performing posts directly from Google Sheets.
